How I Used Pinterest to Boost My Blog Traffic- 5 Top Tips for Creating Engaging Pin Graphics

There is a huge amount of Pinterest advice posts out there with some really fab advice. In the past when reading other posts, I’ve found that it’s hard to work out how people progressed from being a beginner to where they are now with their pins. They show you their current strategies, but not necessarily the progress and steps it takes from getting from the beginner stages. For me, this was the tricky bit! So in this post, I will show you the styles of pins I am currently using and what I’ve found to create successful pins that gain engagement. But I will also be showing my older pins that gained few saves and barely any clicks and what they did not include. I hope that this might help with what you could add to your pins if you feel like you are stuck in a bit of a Pinterest rut!

To give a bit of background, I use the website ‘Canva’ to create my Pinterest graphics. It’s super easy to use, and there are hundreds of Pinterest templates that you can use. This is great for layout inspo but also makes sure that your pins are the best size. The longer pins are known to do better so it’s great that Canva uses this size for templates. Canva also has so many other types of templates if you are wanting to make other graphic content such as headers, logos or social media posts.

Here are my five top tips for making your pins more engaging:

  1. Include Your Website Name/Address 

Immerse yourself in colorful cultures!

This text doesn’t need to be huge, but just a clearly printed name or web address of your website so people know what it’s called and where they will be directed if they click on your pin. If people then realise they enjoy your pins and they all link to the same website, they are more likely to follow you or to visit your blog to see what other content you have to offer.

2. Make it Clear What Your Website is

This can just be a few words to sum up your website, for example on my pins, I simply use ‘travel and lifestyle blog’. This means if the people looking at your pins enjoy this type of content, they are again more likely to visit your website if they like content of this theme.

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3. A Great and Engaging Title

On previous pins I used titles such as ‘The Best of Bergerac’. As catchy as this sounds with the classic use of alliteration, did everyone reading this know that Bergerac is a region in Southern France? No they didn’t. I now use titles such as ‘The Essential Southern France Travel Guide- Bergerac’. This gives a more specific title and means that you are not restricting your audience. It also indicates that the post is travel related, a guide to help people, and specifies the country and region that the post is on. You don’t want to make your titles too long and rambly, just give readers enough information to know the exact topic of the post. I’ve also found that using certain adjectives leads to more engagement. Posts with ‘best’ ‘most’ ‘essential’ etc. tend to better so don’t be afraid to big your posts up in your own pins! At the end of the day, the point of these pins is to encourage people to click on your pins so using persuasive language is a good idea.

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Additionally, you can make multiple pins for the same post to save long rambling titles. For example, I have a post on cruelty free body care and skin care. I have multiple pins for this post, with different titles that are all still relevant to the post, for example: 1‘The Top Cruelty Free Skincare Brands You Must Try’// 2. ‘Cruelty Free Skincare For Blemish Prone Skin’// 3. ‘Cruelty Free Must Have Products’

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The picture below is an older pin. Previously, my pins only used the title ‘cruelty free skincare’ which is not as catchy or engaging and gained far less views and saves. Additionally, I also found that using such a curly styled font made my website name harder to read. I’ve found that simply going through and trying loads of fonts is the best way to find one that suits your pins. Additionally, the pin below is also quite pale in colour, which sometimes is less engaging than bright images. One thing from this pin that I do still use is having a title in the middle and making this text quite large. This makes it quite eye catching if people are seeing it amongst lots of other pins on their screens.

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Here is another old pin for the same post that did not do well and that I would not post now! With this pin, the title is not very clear and gets lost a bit in the bright image. Again, the same goes for the website name. There is also no description of the post’s content.

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The image below is a pin I now use for this blog post so you can see how I changed the ideas from the pin above to create a more engaging one. The one below has received a good amount of link clicks compared to the amount of saves it has.

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4. A Brief Description of the Post’s Content

I’ve found that using a sentence or two briefly describing what the post is about can really boost engagement. It can be really short in small text like the one below. But adding a few more specifics covered  within the post is even better.

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This Iceland pin below describes a few key topics that the post includes within the travel guide. If someone is looking for a travel guide to the Blue Lagoon, it’s likely that they will be a tourist who has perhaps never visited before. So by stating in your pin that your blog post covers information such as prices and what to expect from your first trip, first time visitors are likely to looking for this information and are therefore more likely to read the post.

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5. A Bright and Inviting Photograph/ Background

I’ve found that the brighter and bolder images seem to be more engaging. They get more saves and more clicks. I’ve also found that certain colour backgrounds/text boxes seem to do much better than others! For me, yellow, orange and purple pins seem to do very well. Green pins I’ve found seem to get hardly any clicks and fewer saves! Pink and blue seem to do quite well if they are bright shades. I find that using white text on a brightly coloured text box seems to be a successful graphic style. For me, finding what works for my pins and audience was simply trial and error. One of the most helpful tips I’ve used is create pins that you would click on! I took some time going through pins which I found eye catching and ones that I would click on. I then took inspiration from these and thought about what it was about the pins that drew me to them. Try to work that out and then apply that to your own pins. There’s no point creating graphics that you would not click on yourself.

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I hope this post was helpful if you were in need of some Pinterest inspiration or tips!

Hope you are having a great day where ever you are in the world,

Mol x

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Books I Love: Fabulous Fiction, Elegant Classics, and Powerful Poetry

Happy weekend everyone!

Today I am sharing some of the books I have been loving recently, a mixture of fiction, a couple of classics, and even a couple of poetry books! So grab a coffee, you may well find your next favourite book…

The Keeper of Lost Things- Ruth Hogan

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“the wonderful thing about books was that they were films that played inside your head.” 

Anthony Peardew has been collecting items he finds that people have misplaced, in the hope to help and heal the people who have lost something. This all started after Anthony sadly lost his wife. When Anthony passes on, he leaves this task of returning the lost things to his house keeper Laura, who is not having an easy time with life either. The book uses a dual narrative, as well as this story, there is also the secondary story set in the 70’s with the characters Eunice and Bomber. Eunice, working for Bomber in the publishing industry, has a romantic love which can never be returned. How the two narratives are connected becomes clear throughout. The book entails some moving stories of ‘lost things’, the people who become a part of this journey, but also beautiful theme of how there is always more to be found. An incredibly moving debut novel from Ruth Hogan.

Not only was the book deeply moving in parts, but a great balance is created through the fact that the book is also incredibly funny, not many books have ever made me physically laugh out loud! My Auntie, my Mum, and I, all read this in turn on our recent holiday to France, and hearing the occasional fit of laughter from who ever was currently reading the book made it clear that the humour is achieved very well. Sunshine, a nineteen year old girl with Down Syndrome, who befriends the character’s is potentially the most hilarious character I have across from any book. I won’t spoil some of her winning lines but they are remarkable!

Little Women- Louisa May Alcott

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“Be comforted, dear soul! There is always light behind the clouds.” Little Women is one of my Granny’s favourite books. Whilst spending Christmas with her, she told me how she read it over and over when she was a similar age to me, so I thought I should put it on my list of books to read. This was such a lovely and heart warming read. I feel with some classics, they can take a lot of concentration to read (maybe this is just me!), but this one was extremely enjoyable. Set in the idyllic town of Plumfield, during the civil war in New England, the enjoyable tales of the four sisters in the March family still feel relatable to aspects of family life and growing up to this day, even if it is a little different in this modern age.

The lessons the girls learn and problems they face are still relevant today. Reading how their ambitions grow and their character’s develop as they grow up is both rewarding and fascinating, reading almost makes you feel like you are an extra member of the family. You will empathise with Jo and how she struggles to control her anger and her driving ambition to become a published writer, and smile at Meg’s ever kind nature. Watch Amy learn that there is more to life than physical beauty, and admire Beth’s musical talent and warm personality. I think many people will see even just a small part of themselves in all of the March sisters.

A Thousand Splendid Suns- Khaled Hosseini

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“A society has no chance of success if its women are uneducated…”

After reading the Kite Runner last summer, a very moving book, I made it a priority to read some more of Hosseini’s work. A Thousand Splendid Suns was perhaps even more moving. Possibly because this one focuses more on following the journey of two young women.

The book is set in the conflicted capital of Afghanistan, Kabul which is under the authority of the Taliban. The book begins by following the story of Mariam, who at fifteen years old is sent to Kabul to marry Rasheed, a significantly older man who she has never even laid eyes on before. Nearly 20 years later, Mariam befriends a young woman named Laila, who has yet another story of how her life has been thrown in to pieces by the Taliban rule, this is what brings the two women together. The story follows the hardships of living in this oppressed and dangerous environment, but also demonstrates how it brings out the kindness and brave nature in the right people.

Books like these are extremely important to read, because stories like Laila and Mariam’s are going on today, right now. Despite it being fiction, having an insight in to how survival alone is a struggle in other parts of the world make me realise how grateful I am to live in a safe environment, where as a young woman I am able to get an education and feel safe in my home and the streets that surround me. If you read one book from this post, please let it be this one, an incredible read.

“One could not count the moons that shimmer on her roofs,
Or the thousand splendid suns that hide behind her walls.” 

The Great Gatsby- F. Scott Fitzgerald

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“They’re a rotten crowd’, I shouted across the lawn. ‘You’re worth the whole damn bunch put together.”

This is probably quite a cliché pick for an English student! I studied this for two years during my A Levels and decided to re-read it so I could purely enjoy it, and not have to study every word I was reading!

This is a very short novel if you need something quick to read. The story follows the narrator Nick Carraway as he is gradually entwined into the lives of some of the richest and most complex characters of 1920’s Long Island in New York. Nick finds him self living next door to the mysterious Gatsby, a millionaire who throws hugely extravagant parties for crowds of people but is rarely seen enjoying them. Just across the bay, lives Nick’s cousin Daisy Buchanan and her arrogant husband Tom Buchanan. Through the perhaps initially nieve eyes of Nick, we learn of the complicated love between Gatsby and Daisy, mixed with the scandals of the elite, and the mask of the riches and pleasures of the jazz age. For such a short novel, Fitzgerald creates such an interesting and dramatic plot. The scenes of 1920’s New York and Gatsby’s lavish parties are extremely vivid and beautifully described, there are some beautiful quotes in the book.

I have now started another Fitzgerald book; ‘Tender is the Night’ so we’ll see of it lives up to Gatsby!

Milk and Honey, and The Sun and her Flowers- Rupi Kaur

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I read each one of these within the day that I bought them! Previously to this, I had appreciated poetry, but apart from studying poetry in GCSE and A Level English, which consisted of Shakespeare and John Donne’s work, I did not used to read it outside of my studies.

But I think for many people who have read these, Rupi Kaur has changed the game when it comes to poetry. Many people think of poems as old fashioned, very long, and perhaps not topics that are relatable, but these books could not be further from that. I read Milk and Honey first, the book is split in to four chapters; the hurting, the loving, the breaking, and the healing. Every poem is beautifully written, the topics and emotions that are covered throughout would resonate with anyone who reads this, some of them made me have tears in my eyes because they were so powerful and raw.

The Sun and her Flowers was equally as brilliant. Each of the chapters are titled from the life cycle of a flower; Wilting, Falling, Rooting, Rising, and Blooming. This again covers a huge range of emotions, from pain, heartbreak, womanhood, sexuality, strength and love. There is also some illustrations incorporated throughout, making the art of the books even more vivid.

Thanks for reading, hope you are having a fab day where ever you are!

Let me know if you have read any excellent books recently?!

Mol x

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